Hotel’s gym refurbishment results in 953% rise in club membership

Latest News Tue, Mar 22, 2016 5:12 PM

Hotel’s gym refurbishment results in 953% rise in club membership

Hotel and Facilities Management by Leisure Connection, a leading operator of outsourced leisure facilities within the private and hotel sector, has invested £75,000 in updating and refurbishing the innaction health and fitness club at Park Inn by Radisson’s Cardiff North Hotel, which has resulted in a 953% rise in club members.

The refurbishment involved a major transformation of a disused pool hall at the hotel.  This has been replaced with an impressive 30-station gym featuring state-of-the-art equipment, which is already helping to boost the profitability of the hotel and make good use of a disused space.

This investment and an investment into local marketing and outreach has helped the hotel penetrate the surrounding community; encouraging local residents to visit the club and indeed hotel more.    

Steve Bambury, Head of Hotels at Hotels and Facilities Management by Leisure Connection, commented: “Here at Hotel and Facilities Management by Leisure Connection our key focus is to turn an unprofitable health and leisure club into an active and profitable business unit. The refurbishment undertaken at Cardiff is a good example of how we can achieve this for our hotel and private management partners”

Antony Bates, General Manager at The Park Inn by Radisson Cardiff North Hotel, commented: “There is no doubt in my mind that the investment package Hotel and Facilities Management by Leisure Connection has delivered has returned clear benefits for our hotel. It’s great to be providing a quality and valued amenity for all customers and guests.”

In addition to high-tech fitness equipment, the refurbishment saw Hotel and Facilities Management by Leisure Connection install a £15k wooden laminate floor and plasma screen TVs.

The private operator has also trained and hired a professional and qualified team specifically for the facility to ensure a premium service is delivered to its client’s customers, all of which was included within the investment package.

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