Guestline continue their success in the apart hotel and serviced apartments market with the announcement of their latest client, Marlin Apartments.
Marlin is the largest independent operator of serviced apartments in London with over 700 premium apartments in London.
The challenge facing Marlin as they expand was to effectively implement controls and support each individual building whilst and gathering management information centrally. Controls such as opening and closing channels, automatically managing rate strategies, implementing promotions, and ensuring a smooth customer experience through the period of their stay, with proper procedures for invoicing, servicing rooms and easy online booking & payment were functionalities that Marlin required, all in a certified PCI compliant fashion.
Having looked around the market Marlin asked Guestline to provide a completely integrated software solution. Guestline have designed a solution specifically for the serviced apartment industry covering all the aspects of Serviced Apartment market, and working with Marlin to further the development of their product in order to cover every aspect and required function of this developing market.
The anticipated benefits to Marlin of using this market leading apartment solution will be a substantial increase in efficiency. This efficiency will be seen in increased revenue, lower commissions with increased direct channels, better revenue management and cost reduction by reducing the amount of manual work that is currently done by the team. This will enable a more time to be spent on strategic planning rather than reactive work that is carried out on a day to day basis.
Marlin Apartments will also be completely PCI compliant, through the use for Guestline's PCI Manager. Guestline have achieved the highest standard, tier 1, compliance, and as the UK ‘s only provider of a solution that can bring paid bookings from the OTA's down in to the PMS in a totally automated fashion, requiring no manual process at a Tier 1 compliance level, Marlin will offer their guests the highest level of credit card security.
Susan Cully, Managing Director of Marlin Apartments said: "we are delighted to be working in partnership with Guestline. Their technologies meet with our business aims and enable us to drive efficiency and revenue through our business and allow us to work more effectively while managing all operations from one central location, any time anywhere."
