As summertime beckons
and thoughts turn to painting outdoors, Sandtex Trade will be getting
ready to put in a star performance on the Skysports.com homepage.
The
brand will appear for 24 hours on 15th April 2017 on the front page
of the site, highlighting its ‘protecting buildings for over 50
years’ message.
The take-over –
featuring Sandtex Trade 365 All Weather Masonry Paint, High Cover
Smooth and X-TREME X-POSURE - is part of a “Ultimate Protection”
campaign, targeted to reach millions of users.
It offers the chance to
win a Sky Q package, with Sky Sports for a year, organised by Sandtex
Trade to celebrate the start of the outdoor season.
There
is no purchase necessary for the competition, which runs from 10th to
30th April 2017. More details can be found at a dedicated Sandtex
Trade microsite at www.sandtex.co.uk/winskyq
Skysports.com will also
be promoting the competition throughout April on Skysports.com and
its mobile app.
The
Sandtex Trade promotion is part of the year-long on screen promotion
of Crown Paints’ high performance brands and service, which is
airing throughout 2017 under a sponsorship package with Sky Sports
News HQ.
Sandex Trade, as well
as Crown Trade, Sadolin and Crown Decorating Centres, will each take
a share of the screen time, featuring on the station’s popular 10pm
bulletin, 365 days a year, reaching 5 million adult males.
The agreement
represents four years of collaboration between Crown Paints and Sky,
and the UK paint manufacturer’s third full year of sponsorship.
Sharon Smith, Crown
Paints Brand Manager, said: “This latest home page takeover is part
of a series of 24 hour takeover campaigns for Crown Paints’ brands
on the SkySports.com homepage, with a range of exciting initiatives.
“For Sandtex Trade,
the campaign runs at a great time as summer approaches and people
think about getting outdoors for masonry and trim projects.
“The competition will
also run across Sky Sports mobile and social media sites as well as
the Sandtex Trade website and social media sites.
“It’s
a great way to mark the start of the outdoor season and provide
Sandtex Trade’s credentials as the No 1 exterior solution.”
