The chronic shortage
of skills in the construction sector is impacting the UK both at a frontline
construction level and at a strategic corporate level.
The construction
industry and The Chartered Institute of Marketing are taking action with the
CIM Foundation Certificate in Marketing for Construction.
This customised
Foundation Certificate in Marketing is the CIM’s first sector-specific
marketing programme, designed and written in collaboration with volunteer
members of the Construction Industry Group.
In producing this
course, both organisations are recognising that generalist marketing training
cannot provide adequate insight into this most complex and critical
industry. The combination of the rigour of the CIM with the practical,
hands-on experience of the construction sector specialists, creates a tailored,
relevant qualification that will be much in demand.
The
flexible teaching programme is delivered largely online, over an eight-month
period with a number of face-to-face workshops – perfect for a modern work life
balance. In addition, each delegate will be provided with an industry expert
mentor, whose role is to support the learning process, providing insight that
goes beyond both the classroom and the student’s own workplace.
Enrolment for the
2018 programme is open now, with confirmed bookings to be received by the
closing deadline of March 20. Further information and course booking
details can be seen here.
Chris Daly, Chief
Executive of the Chartered Institute of Marketing (CIM), adds: “A CIM
qualification gives a solid grounding for a marketing career and professional
marketing is a recognised driver of business growth.
"I am delighted
that CIM has partnered with the construction sector to address the marketing
skills gap and enable new marketers to gain the right skills and behaviours
needed to contribute to the growth of an absolutely vital industry.”
