Newfoundland is a landmark addition to the London skyline and benefits from uninterrupted views over the capital. Designed by renowned architects Horden Cherry Lee, this impressive piece of architecture with its arresting diagrid glass façade stands proud in the affluent Canary Wharf district.
Newfoundland is the ‘jewel in the crown’ within Canary Wharf Group’s Vertus Residential leasing portfolio. This 58-storey residential development required a detailed and highly considered design approach; with David Phillips providing a bespoke furniture solution throughout.
With a brief to create a prime development that could generate a 25% increase over existing rents in the area, David Phillips worked closely with Vertus and the Canary Wharf Group to design a bespoke furniture solution exclusively for Newfoundland over a four-year period. Taking an initial design concept through to installation via an extensive design development stage.
When developing the furnishing schemes, each piece needed to work within all the apartments to ensure a comfortable layout was achieved. By taking the time to develop bespoke furniture items, such as the use of an angled corner sofa this helped achieve a nuanced response to this intricate building.
Equally the layout of the studio apartments required the development of a unique freestanding TV joinery unit with rotating screen component. David Phillips’ long-standing relations with their suppliers ensured they could design, manufacture and deliver a product that would have been a considerable cost saving to the client, compared to conventional fitted joinery.
In addition to providing the furniture for the apartments, David Phillips created furniture concepts for amenity and lobby spaces. The furniture for these areas was designed with a developed understanding of how these spaces are used by residents, with durable contract-grade fabric being used throughout.
The scheme required the development of bespoke furniture and joinery pieces, designed and then manufactured here in the UK. The scheme also incorporated high-end furniture pieces from brands such as Cassina, Lema and Cattelan Italia that were selected, procured and installed by David Phillips. Design details included custom silk rugs, hand-made pendant lighting, luxury games tables, fitted joinery in the gymnasium and luxury outdoor furniture.
The design team at David Phillips added the final finishes to the scheme by providing full dressing and staging of the amenity spaces as well an array of show apartments.
Executing the initial design intent through the use of carefully selected accessories that speak to the Vertus’ residents profile and aspirational urban lifestyle.
Newfoundland is a testament to David Phillips’ ability to deliver on a client brief, from concept all the way to creation, across all elements of a premium BTR development.
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