Red Carnation Hotels, the family-run luxury boutique hotel collection , has partnered with TripAdvisor, the world’s largest travel site to display traveller ratings, reviews and opinions on its website.
The partnership will provide an increased wealth of information on the site, increasing user engagement and enabling potential guests to make more informed booking choices.
Following on from their successful implementation of TripAdvisor’s Business Listings product across all hotels, the Red Carnation Hotel Collection is now extending its collaboration with TripAdvisor.
As part of the partnership, the most recent reviews for each of the collection’s boutique hotels will be displayed on Red Carnation’s website. Additionally, where a management response has been written in reply to a review, this is also displayed. This recent feature means that potential guests will be able to base their booking decisions not only on traveller reviews, but also on the response the review received from the hotel management team.
Jonathan Raggett, Managing Director of the Red Carnation Hotel Collection, said: “We are excited to have TripAdvisor reviews integrated in to our website. Building a relationship of trust with our guests and delivering an exceptional experience to them is at the heart of absolutely everything we do. It’s our approach to service, with our ethos being “No request too large, no detail too small” that has seen us maintain a high level of repeat business and consistently top rankings on review sites like TripAdvisor.
“Displaying unbiased guest reviews on our websites is testament to our confidence in the service we deliver and offers potential guests complete transparency, helping them to learn about Red Carnation and make an informed choice. It also gives our existing guests a platform to share their experiences and allows our GMs to engage with them in a public forum.”
Severine Philardeau, Vice President of Partnerships at TripAdvisor said: “We are very pleased to be partnering with Red Carnation Hotels to display traveller reviews and ratings, as well as management responses.
"The importance of management responses shouldn’t be underestimated – according to recent PhoCusWright research1, 57 percent of respondents agree that seeing hotel management responses to reviews generally makes them more likely to book it (verses a comparable hotel that didn’t respond to travellers).
“Red Carnation Hotels’ decision to display reviews on their own sites demonstrates their commitment to embracing traveller feedback.
"All 14 of their properties have received TripAdvisor Certificates of Excellence this year, while three won 2012 TripAdvisor Travellers’ Choice Awards and many of their hotels are highly rated accommodation options on TripAdvisor in their respective destinations, so they can be rightly proud of their successful delivery of guest service and satisfaction.”
