Leading ceramic and glass tile manufacturer, British Ceramic Tile,
is rolling out a new brand across the business.
Not just a logo tweak or colour palette change, this new brand is
the result of a six month research project and forms part of a wider business
strategy to become the industry expert within tiles.
Following
an extensive consultation period cross key markets, British Ceramic Tile has
introduced a distinctive new mark to represent the different sides of the
business.
The
hexagon shape will become a clear symbol of innovation and expertise, and will
be applied to packaging and communications material over the coming months.
Head of specification marketing at British Ceramic Tile, Liam Poole
explains: “2018 is the year of the brand for us. Through all channels we will
be working to communicate our brand messaging to customers. From our research
it was clear that we are a business obsessed by tiles. For us it’s the small
things that make a big difference with quality, innovation, design, heritage,
expertise and collaboration at the heart of it all.
“The business has a long established manufacturing history. Our
materials are sourced locally with many of our collections designed and made
here in Britain by an incredibly talented UK workforce. Combine that with
cutting-edge manufacturing techniques and an experienced sales and customer
care team and you have a brand that is a force to be reckoned with.”
